Does anyone else get the overwhelming notion that it’s only a matter of time until these location-based promotions hit a wall?
Don’t get me wrong, I think Foursquare (and the like) will not only benefit tremendously from these real-world business partnerships but in fact have always depended on this sort of thing happening to secure some amount of actual success for their service. But I’m not sure they’ve really dialed it in yet.
For starters, without the guarantee of nigh-perfect location fetching on any one of a number of supported mobile devices, Foursquare is understandably unrestrictive when it comes to allowing you to check in to a location. This makes sense from a UX perspective, and it’s worked fine for however many months so far. But now that there are serious, measurable rewards in place for performing certain checkin-based tasks...
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February 18, 2010
It’s a tradition at the Winter Olympics to use a cowbell to cheer for athletes — it’s louder than clapping with mittens on. A new iPhone application called Cowbell 2010 turns your iphone into a cowbell. At 99 cents, the app is one of the top sports downloads in the iTunes…
4By DIANA RANSOM
When Ted Guggenheim decided to make and sell an Olympic-themed cowbell app for the iPhone, he knew it would be tough to get the word out.
Intellectual property law prevents Guggenheim, the president and chief executive of Rage Digital, a custom iPhone app maker in Boulder, Colo., from including the word “Olympics” anywhere on the app. And he can’t use the term as a keyword for customers searching Apple’s iTunes Store. “We didn’t want to get in anybody’s way,” Guggenheim says.
Anxious to cash in on Olympic fever—but unwilling to pay official sponsorship fees that can cost millions, even for smaller categories—many marketers are trying to play it both ways, with ads that imply an Olympics connection but stop safely short of mentioning the Games. This is always something of a tactic when the Olympics...
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February 3, 2010, 4:22 PM
Bringing ‘a Little More Cowbell’ to the Olympics
By LYNN ZINSER
If you ever thought the Olympics “could’ve used a little more cowbell,” there is now an iPhone app rushing to the rescue.
Cowbell2010, available on iTunes for 99 cents, turns an iPhone or an iPod Touch into a virtual cowbell, ringing loudly when the phone is shaken or the screen tapped. The cowbell on the screen is wrapped in the flag of the country of your choice, which also determines the menu language.
The cowbell is a tradition in Alpine skiing, where fans bring them to the slopes to signal support for skiers,...
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Media Contact:
Jennifer Kardian
Stefanie Jones Public Relations, Inc.
678-352-3652
For Immediate Release
Cowbell2010 iPhone App Supercharges the Olympic Fan’s Experience
Winter Olympics watchers around the world get the full event schedule, real-time medal count, live Twitter feed from hundreds of Olympians and a national flag covered, virtual cowbell, all in one App
Boulder, CO – February 1, 2010 – The gloves don’t have to come off in Vancouver, or wherever you happen to be watching the Games, to make noise for this winter’s Olympians. The new Cowbell2010 App for the iPhone and iPodTouch enables Winter Olympic Games fans, followers, family and teammates around the world to cheer on athletes by ringing a virtual cowbell. The traditional,...
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We’re excited to share the release of our latest app AdBowl©. Below is the full press release.
ALBUQUERQUE, N.M., Feb. 1 /PRNewswire/ — The biggest night in football is also the biggest night in advertising. While two teams battle it out on the field, major brands will be battling for the coveted top position in the annual ADBOWL. McKee Wallwork Cleveland, an award-winning, integrated marketing agency, has launched the popular ADBOWL website –www.ADBOWL.com – for the tenth year and is commemorating the decade-long game-day tradition with the introduction of ADBOWL for the iPhone. This will be the first year that ADBOWL voters can rate...
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Apple just confirmed a “special event” they’ll be having on the 27th. Likely to be released is the new tablet device. Check out this cool Sports Illustrated demo. We’d love to see Adobe Creative Suite Touch come out!
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The surge of new technologies and social media innovations in today’s environment is significantly altering the future media landscape for marketers. Consumer behaviour is changing and the way marketers reach their audience must also change. Marketers are searching for new ways to not only reach their customers, but to understand them, to peer inside their minds. As the level of consumer understanding increases, so can the knowledge... Read More...
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