February 18, 2010
It’s a tradition at the Winter Olympics to use a cowbell to cheer for athletes — it’s louder than clapping with mittens on. A new iPhone application called Cowbell 2010 turns your iphone into a cowbell. At 99 cents, the app is one of the top sports downloads in the iTunes…
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By DIANA RANSOM
When Ted Guggenheim decided to make and sell an Olympic-themed cowbell app for the iPhone, he knew it would be tough to get the word out.
Intellectual property law prevents Guggenheim, the president and chief executive of Rage Digital, a custom iPhone app maker in Boulder, Colo., from including the word “Olympics” anywhere on the app. And he can’t use the term as a keyword for customers searching Apple’s iTunes Store. “We didn’t want to get in anybody’s way,” Guggenheim says.
Anxious to cash in on Olympic fever—but unwilling to pay official sponsorship fees that can cost millions, even for smaller categories—many marketers are trying to play it both ways, with ads that imply an Olympics connection but stop safely short of mentioning the Games. This is always something of a tactic when the Olympics...
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Remember, if you got a fever, the only prescription is MORE COWBELL!!! Thanks everyone!
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February 3, 2010, 4:22 PM
Bringing ‘a Little More Cowbell’ to the Olympics
By LYNN ZINSER
If you ever thought the Olympics “could’ve used a little more cowbell,” there is now an iPhone app rushing to the rescue.
Cowbell2010, available on iTunes for 99 cents, turns an iPhone or an iPod Touch into a virtual cowbell, ringing loudly when the phone is shaken or the screen tapped. The cowbell on the screen is wrapped in the flag of the country of your choice, which also determines the menu language.
The cowbell is a tradition in Alpine skiing, where fans bring them to the slopes to signal support for skiers,...
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Media Contact:
Jennifer Kardian
Stefanie Jones Public Relations, Inc.
678-352-3652
For Immediate Release
Cowbell2010 iPhone App Supercharges the Olympic Fan’s Experience
Winter Olympics watchers around the world get the full event schedule, real-time medal count, live Twitter feed from hundreds of Olympians and a national flag covered, virtual cowbell, all in one App
Boulder, CO – February 1, 2010 – The gloves don’t have to come off in Vancouver, or wherever you happen to be watching the Games, to make noise for this winter’s Olympians. The new Cowbell2010 App for the iPhone and iPodTouch enables Winter Olympic Games fans, followers, family and teammates around the world to cheer on athletes by ringing a virtual cowbell. The traditional,...
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It’s hard to make noise in mittens and gloves! Fans, family and teammates around the world know that it’s tradition to cheer on the winter games’ athletes by ringing Alpine Cowbells. Their distinctive clamor lets the athletes know they’re being supported by the crowds.
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